Techipedia

 

Twitter is one of the most famous Websites in the World. Twitter is used as micro-blogging website. In other words, Twitter allows its users to share anything from the user's profile. Friends and others who are in your network can come to know what's happening on your side. Twitter, like Facebook, began life as a tool for college students. Allowing only 140 characters per message, a "Tweet" was used to update friends and family in a casual way via the tagline "What are you doing?"

Both Google and Twitter have little boxes for you to type into, but on Google you're looking for information, and expecting a machine response, whereas on Twitter you're declaring an emotion and expecting a human response.

 Twitter is called the micro-blogging site since it allows users to type in only 140 characters at once! Also Twitter is a social networking site since it allows a set of users of common interest,friends etc. to stay connected in a network. This is given a name 'Follow' on Twitter. Friends can share information through DM's(Direct Messages).

Basic Working:

•    Twitter allows you to post short updates (AKA Tweets) as often as you want; they are limited to 140 characters.
•    Follow other users, and you’ll be able to read their tweets.
•    When they follow you, they’ll read your tweets. 
•    A business should follow everyone who is following them, because when they follow you, it means that they want to engage in a conversation.  This is an opportunity to make a connection with your existing or prospective customer. 

Twitter is mostly used for marketing rather than just chatting with friends. Twitter is most powerful when it comes to networking and marketing. Any website links can be shared in Twitter and get your followers reach the Website links. While most film actors use Twitter for publicity purpose, corporates use it to share the services offered by them and improve their customer relationship. Each day 5 to 10 thousand new people join Twitter, and it currently has around 5 million users, according to the State of the Twittersphere report. That’s a lot of opportunity waiting for your business!

Here are a few more reasons why you need Twitter for your business:

1.    Your message can reach hundreds and thousands of people instantly, so you won’t have to chase after customers.  They will find you—for free.

2.    You can grow your reputation as an expert by offering advice and/or referring people to interesting business-related articles.  As long as you go easy on the self-promotion, people will come to trust your advice and will be more open to visiting your website to find out more about you and your business.

3.    You can provide coupons and special offers in a matter of seconds with a Tweet.  

Lastly, here are some of our favorite Twitter related services, which makes tweeting even more fun:

•    Twitpic.com lets you share photos on Twitter.
•    Cheaptweet.com scans Twitter for the best deals, coupons and sales that people are tweeting about.
•    Twitterholic.com gathers data and updates a list of the most popular twitter users. Who’s the most popular Twitter user? Our new president with 346,422 followers.
•    Crazybob.org searches your friend graph and picks out people who you may like to follow.

Twitter is obviously one of the main targets of business using which they can grow more than expected.