Apple is the biggest consumer electronics company in the world, without a doubt. No other company has captured the public’s fascination the way Apple has. Over the years it has transformed into more than just a company or corporation, but for many it has become a representation of a lifestyle or culture, and a status symbol complete with a larger fan base than most pop stars.
The company is known just as much for its veil of secrecy and ability to get the Internet buzzing with rumors, as it is for the actual products. You’re probably in on the gossip, but there are likely a few things you don’t know about Apple.
So read on for the origins of product names, factoids about the Apple logo, what Wozniak sold to finance the Apple I, and more wonders dug up from the archives of Apple’s past.
The First iPod Had A Secret Easter Egg
Apple’s first iPod came with a little secret, an Easter egg, in the form of a game that could be accessed if you knew the right combination of buttons to press.
How to find the game is described in Nick Triano’s early 2002 Geek.com review of the iPod (memorable quote: “I don’t think it’s a stretch to say that it will change the way you listen to music”). “Go to the ‘About’ menu, hold down the center button for about three seconds, and you’ll get a Breakout (Pong) game to play while you listen.”
Breakout, the hidden game itself, is notable in Apple’s history as it was a product that both Steve Jobs and Steve Wozniak worked on together at Atari.
The Name “iPod” Was Inspired By 2001: A Space Odyssey
Clever copywriter Vinnie Chieco is credited with coming up with the iPod name as part of a team assembled by Jobs to create a consumer-friendly moniker for the new device.
The story goes that Jobs had already decided the MP3 player’s tag-line was to be “1,000 songs in your pocket,” which left naming options wide open since it wouldn’t have to explicitly refer something music related.
“As soon as I saw the white iPod, I thought 2001,” Chieco told Wired in 2006. “Open the pod bay door, Hal! Then it was just a matter of adding the ‘i’ prefix, as in ‘iMac.’”
Of course, Hal has another place in Apple history, in the sinister Y2K warning ad that Apple aired to advertise the fact that Macs would not implode with the whole 2000 switchover, unlike those pesky PCs people insisted on using.
Apple Made the First Mass-Market Color Digital Camera
Back in 1994, Apple actually launched the first mass-market color digital camera in the U.S. The Apple QuickTake 100 could snap an amazing eight photographs and connected to a Mac via a serial cable.
It cost $749, which is about the equivalent of $1,000 today, which seems ridiculous for a camera boasting less than one megapixel resolution and no digital display.
The QuickTake line expanded to two more models before Steve Jobs shut it down in 1997 when he returned to the helm at Apple and streamlined its product line.
The Name “Macintosh” Was Inspired by an Apple
It’s often cited that the Apple Lisa was named after Steve Jobs’ daughter, but where did the name “Macintosh” come from? Apple employee Jef Raskin is responsible for coining the machine after his favorite variety of apple, smartly tying the whole fruit theme together.
Macintosh was just a code-name, and Steve Jobs is said to have tried to change the project’s name to “Bicycle” while the McIntosh-loving staffer was out of office. But Raskin clearly knew a good name when he coined it, as Macintosh just had too much staying power and stuck right to the end of the product cycle.
Apple Invented the “Dogcow”
Ever heard of “Dogcow?” Early Apple users probably have, as she — yes she — was included in the Cairo font as part of the original Macintosh. After the Cairo font was discontinued, Dogcow lived on with LaserWriter Driver 4.0 and then became a sort of mascot for the Apple tech staff.
Designed by Susan Kare, Clarus — Dogcow’s given name — makes a “moof” sound and was found on all versions of the Mac operating system until OS X. In the late 1980s, she surged in popularity and started to be used by other developer groups — even Microsoft once used Dogcow in an advertisement.
As you could guess, Apple was none to fond of this, and the tech staff decided to write a Technical Note to stop the misuse. Later on, Technical Note #31 was included on the first Apple Developer CDs as an Easter egg, and Apple even registered trademarks for both Clarus the Dogcow, and her “moof” sound.
Wozniak Sold His Scientific Calculator to Raise Capital
In order to raise enough money to buy parts and build the first few orders of the Apple I, Steve Jobs sold his Volkswagen van and Wozniak, then an HP employee, sold his Hewlett-Packard 65 scientific calculator for$500.
Those born after 1990 might be surprised that a mere calculator would raise any kind of capital, but back in 1976, a scientific calculator cost as much as a laptop does today, and the HP-65 was in fact marketed as “the smallest programmable computer ever.”
Wozniak got a decent price considering it retailed for $795, and we imagine any calculator in his possession would have been more than fairly well used. We wonder if the buyer knew he was getting a piece of computing history — just imagine how much that calculator would fetch on eBay today.
The First Apple Logo Featured Isaac Newton
Although the now-retro rainbow logo is arguably Apple’s most well known, the very first Apple logo featured Sir Isaac Newton sitting under a tree, with an apple about to hit his head. (Legend has it that he was literally hit on the head with an apple and that led to the concept of gravity.)
The Newton logo was designed by the lesser-known Apple founder Ronald Wayne (the guy who sold his stake — that today would be worth $22 billion — to Steve Jobs and Steve Wozniak for $800 – ouch!) and was only used briefly in 1976, since its high level of detail didn’t really show up that well when shrunk down and stuck on a product.
The rainbow apple, designed by Rob Janoff, replaced Sir Isaac and remained the symbol of the company for many years until the simpler monochromatic apple logo was introduced in 1998.
