Google Analytics is one of the best tool Google has ever produced. Google Analytics provides an overview of visitors to a website and also helps in increasing the traffic to the same. It is amazing to know how Analytics really keep track of visitors and their information in a systematic way.
What you need to do?
All you need to do is create an profile in Google Analytics with the help of your Google account.You need to specify the URL of your website. Google Analytics generates a script which you will place on your website or blog and you are done. Rest is done by Analytics!
What does it do?
Analytics actually records information about the users who visited a website. It provides a clean and crystal clear view about the visitors, their region, browser they used, from which website they crawled in, how long they stayed, how many pages did they visit, what keyword they used to find your website on a search engine, which page was visited the most, new visits and so on. The list is huge!
Features it provide:
At first, Analytics dashboard gives you a summary of all the basic details you need. A graphical representation of visits, number of visits, number of pageviews, average time on site, number of pages visited per visit, bounce rate, percentage of new visitors, visitors overview(graphical), map overlay, traffic sources overview and content overview. Bounce rate indicates the number of visitors who bounced out of the website by just visiting the page they landed in, usually reprted in percentage value. Map overlay displays which part of the world has visited the most, which moderate and so on.
Next is the Intelligence report. Although it is a Beta version, this feature can be used to analyze how your website can proceed further in terms of visitors. You can use daily, weekly and monthly alerts to alert you with a mail on this report. It shows your progress as well.
Next is the visitors overview. Technical stuff can be analyzed here. Browser through which the user came in, type of connection used, which operating system was he using etc. New visitors versus the returning visitors report can be used to know how popular your site is getting day by day. Visitor trends, his loyalty, his network properties, mobile device information(if it was used to browse your site) etc can be found here.
Traffic sources will be listed according to the number of referrers. Suppose your website was visited from Google more number of times, Google will top the list and other referring sites will follow. Direct traffic indicates how many users visited by typing the URL of the site directly. Referring sites may be Facebook, Twitter, Digg, Delicious, StumbleUpon etc. Another fantastic facility that Analytics provides is Keywords report. It indicates which words the users are using to search your site on the search engine. Using this report you can use these words more frequently on any document to draw more visitors. Keywords are most important when it comes to Search Engine Optimization of the website. Adwords is another feature that can be used here to analyze what is the trend in which the search for a particular keyword is happening across the globe. Suppose you enter a word as 'Technology', the related keywords that are mostly being used by Googlers will be displayed. For the word 'Technology', the keywords listed may be like this. 'Latest technology', 'technology news', 'new technology', information technology' etc. Depending on the popularity of the words at any instant of time, we can choose the keywords suitably. Like I have chosen 'Latest Technology News, Updates, Trends........'.
Content management helps you to know how to optimize the landing pages of the website. Landing pages are the pages which can be found with permanent links from search engines. Landing page optimization means optimizing the page with more keywords and appropriate navigation rules. Navigation Analysis depicts in which pattern the visitors are navigating through the website. This path can be used to attract more visitors to the page by adding some exciting stuff and other advertisements.
Analytics is best when it comes to online business sites. More visitors, more customers and hence more trade. They can use this to know what the customers are looking for. They can adjust their trading suitably. Apart from business, others can also use this to increase their popularity on the net. On the whole, Google Analytics is a wonderful tool to analyze and think what has to be done. If you have a website or a blog, you wouldn't want to miss analyzing your site. And this is a place you should look for!
Once the analysis part is over, the owner of the website will be very clear as to what changes he needs to make for his website. When he knows what the customer needs, his job becomes simple. He just needs to execute. The result would be increase in pageviews and hence popularity of the website. The increase in pageviews results in increasing the pagerank of the website, which makes the website to be found on search engines in the first few pages. Pagerank of the website can be verified here.
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